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Sale Dresses NZ | Up to 50% Off All Styles


Gorgeous styles at up to 50% off. From past-season favourites to selected designer pieces, each gown offers exceptional value without compromising on elegance.

With limited sizes and one-off styles available, this is the perfect place to find a stunning dress at a reduced price—ready for your next special moment.

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217 products

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Zavana Couture designer wedding gown size 10 Ivory/Grey
Sale
Zavana Couture designer wedding gown size 10
Regular Price
$1,811
Sale Price
$1,811
Regular Price
$3,621
Unit Price
per 
Willow and Winter designer wedding gown size 6 Ivory
Sale
Willow and Winter designer wedding gown size 6
Regular Price
$1,875
Sale Price
$1,875
Regular Price
$3,750
Unit Price
per 
Woman in a white wedding dress standing in front of a curtain
Sale
Zavana Bridal designer wedding gown size 10
Regular Price
$1,875
Sale Price
$1,875
Regular Price
$3,750
Unit Price
per 
Wendy sparkle A - Line ball gown in light pink Size 12 Light Pink
Sale
Wendy sparkle A-Line ball gown in light pink Size 12
Regular Price
$190
Sale Price
$190
Regular Price
$379
Unit Price
per 
Pricilla lace and chiffon sleeved bridesmaid or ball dress Navy
Sale
Pricilla burgundy sleeved formal lace and chiffon dress Size 18
Regular Price
$135
Sale Price
$135
Regular Price
$269
Unit Price
per 
Eliza Mother of Bride or Bridesmaid Dress with Tulle Sleeve in Silver, Size 10 - 12 Silver
Sale
Eliza Mother of Bride or Bridesmaid Dress with Tulle Sleeve in Silver, Size 14
Regular Price
$105
Sale Price
$105
Regular Price
$209
Unit Price
per 
Georgia flutter sleeve leaf patterned tulle bridesmaid dress darker colors Burgundy
Sale
Georgia Sequin Tulle Dress in Burgundy Size 20
Regular Price
$105
Sale Price
$105
Regular Price
$209
Unit Price
per 
Billie Plus Size Chiffon Evening Dress in Dusky Navy Size 22 Dusky Navy
Sale
Billie Plus Size Chiffon Evening Dress in Dusky Navy Size 22
Regular Price
$100
Sale Price
$100
Regular Price
$199
Unit Price
per 
Sally Evening Ball Dress with Sleeve in Emerald Size 26 Emerald
Sale
Sally Evening Ball Dress with Sleeve in Emerald Size 26
Regular Price
$120
Sale Price
$120
Regular Price
$239
Unit Price
per 
Karina low cut formal ball, party or bridesmaid dress in burgundy size 26 Burgundy
Sale
Karina low cut formal ball, party or bridesmaid dress in burgundy size 26
Regular Price
$85
Sale Price
$85
Regular Price
$169
Unit Price
per 
Janey soft tulle one shoulder ball dress with split in Sapphire s16 Sapphire
Sale
Janey soft tulle one shoulder ball dress with split in Sapphire s16
Regular Price
$135
Sale Price
$135
Regular Price
$269
Unit Price
per 
Terry Chiffon Bridesmaid Dress with Open Back in Olive s28 Olive
Sale
Terry Chiffon Bridesmaid Dress with Open Back in Olive s28
Regular Price
$100
Sale Price
$100
Regular Price
$199
Unit Price
per 
Darnika chiffon dress in burgundy s18 Burgundy
Sale
Darnika chiffon dress in burgundy s18
Regular Price
$130
Sale Price
$130
Regular Price
$259
Unit Price
per 
Coleen Halter Ball Dress with Lace Up back in Navy Navy
Sale
Coleen Halter Ball Dress with Lace Up back in Navy
Regular Price
$175
Sale Price
$175
Regular Price
$349
Unit Price
per 
Steph Mother of the Bride Dress in Teal Size 26 Teal
Sale
Steph Mother of the Bride Dress in Teal
Regular Price
$100
Sale Price
$100
Regular Price
$199
Unit Price
per 
Justine bridesmaid sleeveless chiffon dress in light pink s14 Light Pink
Sale
Justine bridesmaid sleeveless chiffon dress in light pink s14
Regular Price
$100
Sale Price
$100
Regular Price
$199
Unit Price
per 
Wanda boat neck ivory wedding dress Ivory
Sale
Wanda boat neck ivory wedding dress
Regular Price
$150
Sale Price
$150
Regular Price
$299
Unit Price
per 
Aurora olive cold shoulder bridesmaid dress with split s20 20
Sale
Aurora olive cold shoulder bridesmaid dress with split s20
Regular Price
$90
Sale Price
$90
Regular Price
$179
Unit Price
per 
Janey tulle ball dress with slit in light blue Light Blue
Sale
Janey tulle ball dress with slit in light blue
Regular Price
$135
Sale Price
$135
Regular Price
$269
Unit Price
per 
Wedding Societe Beaded Ivory Wedding Dress s6 Ivory
Sale
Wedding Societe Beaded Ivory Wedding Dress s6
Regular Price
$1,375
Sale Price
$1,375
Regular Price
$2,750
Unit Price
per 
Wedding Societe Square Neck Wedding Dress s6 - 8 Ivory
Sale
Wedding Societe Square Neck Wedding Dress s6-8
Regular Price
$1,423
Sale Price
$1,423
Regular Price
$2,845
Unit Price
per 
Two Piece Zavana Bridal Wedding Gown s8 Ivory
Sale
Two Piece Zavana Bridal Wedding Gown s8
Regular Price
$2,400
Sale Price
$2,400
Regular Price
$4,800
Unit Price
per 
White April Illusion Back Wedding Dress s6 Ivory
Sale
White April Illusion Back Wedding Dress s6
Regular Price
$1,635
Sale Price
$1,635
Regular Price
$3,269
Unit Price
per 
Willow and Winter Ivory Halter Neck Wedding Gown Size 12 Ivory
Sale
Willow and Winter Ivory Halter Neck Wedding Gown Size 12
Regular Price
$1,120
Sale Price
$1,120
Regular Price
$2,239
Unit Price
per 
Krystal black/gold leaf pattern dress with sequins s20 Black/Gold
Sale
Krystal black/gold leaf pattern dress with sequins s20
Regular Price
$120
Sale Price
$120
Regular Price
$239
Unit Price
per 
Steph mother of the bride lace dress in dusky navy s12 - 14 Dusky Navy
Sale
Steph mother of the bride lace dress in dusky navy s12-14
Regular Price
$100
Sale Price
$100
Regular Price
$199
Unit Price
per 
Heidi A line bridesmaid gown with pockets in light sage s12 Light Sage
Sale
Heidi A line bridesmaid gown with pockets in light sage s12
Regular Price
$110
Sale Price
$110
Regular Price
$219
Unit Price
per 
Sarita White Sleeved Chiffon Wedding Dress with Slit White
Sale
Sarita White Sleeved Chiffon Wedding Dress with Slit
Regular Price
$155
Sale Price
$155
Regular Price
$309
Unit Price
per 
Sally Evening Ball Dress with Sleeve in Burnt Orange s10 Burnt Orange
Sale
Sally Evening Ball Dress with Sleeve in Burnt Orange s10
Regular Price
$120
Sale Price
$120
Regular Price
$239
Unit Price
per 
Tammy Mother of the Bride Dress with Sleeve in burnt orange s24 Burnt Orange
Sale
Tammy Mother of the Bride Dress with Sleeve in burnt orange s24
Regular Price
$95
Sale Price
$95
Regular Price
$189
Unit Price
per 

Sale Wedding Dresses NZ – Bridal, Bridesmaid & Formal Dress Discounts

Welcome to the Bay Bridal Sale collection, where you’ll find a wide range of discount wedding dresses, bridesmaid gowns, and formal dresses on sale in New Zealand. This collection includes discontinued styles, special monthly promotions, and selected designer gowns offered at significantly reduced prices.

Many customers searching for sale wedding dresses NZ or discount bridal gowns come to this collection to find elegant styles at a more affordable price while still enjoying the quality and designs Bay Bridal is known for.

Up to 50% Off Discontinued Gowns

To make way for new arrivals, we regularly add discontinued gowns at up to 50% off, giving customers the opportunity to purchase beautiful dresses at some of our best prices.

These sale items may include:

  • Wedding dresses from previous collections
  • Bridesmaid gowns in selected colours or sizes
  • Formal dresses and evening gowns
  • Special event dresses and occasion wear

Because these are clearance styles, availability may be limited and sizes may sell out quickly.

Monthly Sales and Special Offers

Throughout the year, we run monthly dress sales and limited-time promotions across selected styles. This means customers can often find:

  • Seasonal bridal discounts
  • Special offers on popular gowns
  • Reduced pricing on selected collections
  • Limited-time wedding dress sales

These promotions make the Sale collection one of the best places to find affordable wedding dresses online in NZ.

Designer Wedding Gowns at Discounted Prices

This collection also features designer wedding dresses on sale, giving brides the chance to purchase premium gowns at reduced prices. Designer styles may occasionally be included when:

  • New collections arrive
  • Sample gowns are cleared
  • Selected styles are discontinued

This makes it possible to find a designer bridal gown at a lower price than usual.

Perfect Dresses for Weddings and Special Events

Our Sale collection includes gowns suitable for many different occasions, including:

  • Wedding dresses for brides
  • Bridesmaid dresses for bridal parties
  • Formal gowns for special events
  • Evening dresses and ball gowns
  • Mother of the bride or groom dresses

Many customers browse this collection when searching for affordable formal dresses in NZ or discounted gowns for upcoming events.

Shop the Bay Bridal Sale Collection

Explore our collection of sale wedding dresses and discounted gowns in New Zealand and discover styles available at reduced prices for a limited time.

With discontinued styles, monthly promotions, and designer gowns occasionally included in the sale, this collection is a great place to find a beautiful dress while saving on your purchase.